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Speakers

We invite an international group of speakers to POLISHOPA. They include practitioners, experts and specialists in the field of design thinking, service design, user experience, employer branding, both from Poland and around the world. The participants will get presentations based on inspiring case-studies, modern solutions and good practices.

POLISHOPA Conference speakers:

SHOPA

Radosław Ratajczak

Radosław Ratajczak – expert and serial design thinker. A big fan of this methodology as a way of creating innovation. He has experience in designing products and services using human-centered design methodologies, in particular design thinking and service design. A graduate of the Top 500 Innovators Program – an internship at Stanford University. Strategist. Innovator. The founder and for 10 years the director of the Academic Incubators of Entrepreneurship in Bydgoszcz. Former director of the Regional Innovation Center – Technology Transfer Center of the University of Technology and Life Sciences in Bydgoszcz. He is passionate about business strategies, academic entrepreneurship, and the transfer of knowledge and technology from science to business. Advocate of the principle of “less is more”.

 

Hochland Polska

Emilia Mochort

Emilia Mochort – process and product designer. Enthusiast of design thinking and future studies. A commodity expert and psychologist by education. On a daily basis, responsable for projects in a large FMCG company.

Title: How to #hack the boring cheese category?
A story about new product development starting from design thinking workshop to product implementation to the market. 

 

Thulium

Łukasz Hardek

Łukasz Hardek – Customer Success Coordinator in THULIUM.  

For over 13 years associated with the Internet industry, 7 of which in companies offering services in the SAAS model. Currently, he’s a Customer Success Manager at THULIUM, which has one of the best customer service support tools on the market, where he is responsible for the development of existing customers and support for the Service Department. Privately, a father, a faithful fan of B-class horror movies and Spanish Netflix series. He dances (not too often), sings (too often), recites, gets dirty, cleans and cooks.

Greenhat Innovation

Paula Fogt

Paula Fogt – Future Strategist, Service and Experience Designer in Greenhat Innovation. Lecturer at SWPS University of Social Sciences and Humanities in the field of Future Design and Service Design, mentor in the second edition of the Design Mentorship program with a wide range of interests in the field of trend analysis, design and innovation strategy.

Trained as a Service Designer, Digital UX Designer and landscape architect. Member of the FutureS Thinking Group project team founded by 360Inspiration and Greenhat. In her projects, she focuses on understanding the needs and motivations of users as well as on the analysis of signals of change, which later turns into practical business solutions.

 She has completed projects in cooperation with such organizations as: Happy Color, Historyland, Allegro, PZU, OLX Praca, Rossmann, Ministry of Finance, PFR / PARP, DELL Technologies, ING Bank. Co-author of “PROTOTYPING 2040 – The Futures Thinking Book”.

Fundacja Dobra Porażka

Jarosław Łojewski

He founded the first company producing games for Atari computers in 1991. Then there was another game company, a training company and… work in corporate IT. For years, as a coach and mentor, he has been supporting startups, training IT professionals, transferring startup approaches to corporations and knowledge acquired in corporations to startups. He supports entrepreneurs, among others in the acceleration programs of Incubator STARTER or Clipster and as an independent advisor. It helps to create or verify business models and processes and supports team building and development. Founder and defeatologist at the Fundacja Dobra Porażka, where he teaches how to draw conclusions from mistakes and failures in order to have a better chance of achieving success in the future.

Speech title: How to kill your startup before you fire it up?

Briefly about the speech:

The most common mistakes made by novice startup founders – from the product perspective
How do I find out if my business idea makes sense or if there REALLY will be customers?
How to learn and develop a business using mistakes and mistakes?

We are Circular

Piotr Nejman

Entrepreneur, advisor in the field of strategy, innovation development, digital transformation and intrapreneurship. He helps organizations and leaders to discover the opportunities created by hidden needs, challenges and technologies, and turn them into successful products, services and business models. An expert in the area of circular economy and sustainable development. Founder of We are Circular – a consulting company that supports companies in building better products and services, solving complex problems and building a culture of innovation. Founder of the Circular Poland Foundation – organization focused on providing comprehensive support for companies and the public sector in the field of circular economy and building an ecosystem of cooperation.

agaszostek.com

Aga Szóstek, Ph.D.

Aga Szóstek, Ph.D. is a strategic designer. For the past two decades, she worked at the forefront of combining design, technology, and business. She collaborated with brands such as Google, Philips, Canon, Samsung, EY, Santander, ING, Orange, and many more, bringing the experience-focused strategic approach to project teams and boardrooms. Her approach inspired many organisations to refocus and bet on experiences as their market differentiator.

Next to consulting, Aga writes about strategy, leadership, and innovation; designs tools aiming to support delivering unique experiences called Seed Cards; and co-hosts a podcast about creative leadership: Catching The Next Wave.

She graduated with her Ph.D. from the Eindhoven University of Technology, The Netherlands, and teaches experience design all around the world. She is also a co-creator (in collaboration with the alternative design school from Denmark: Kaospilot) of a unique virtual learning experience: Become aimed for creative change agents who want to step up and lead in the emerging transformation economy.

Varian

Julie Pronzac

Julie is the Senior UX Designer leading design for Noona, a mobile application by Varian, used by cancer patients around the world to keep in touch with their hospital and take an active role in their treatment. She has started her career in France as a consultant in user experience and service design, helping teams from various fields adopting a user-centered mindset. In 2019, Julie joined Varian in Finland and the world of healthcare technologies. There, she has been helping the team adopt data-driven design practices and understand better patients’ usage and behavior.

ING Bank Śląski

Katarzyna Czapla

Katarzyna Czapla – service designer, mentor and team coach at the ESG Innovations Expert Center at ING Bank Śląski. Lecturer at SWPS University in the field of service design. On a daily basis, she supports teams in discovering the needs of stakeholders and translating them into valuable and unique solutions. He has experience in designing over 20 services in the area of ​​banking, e-commerce, insurance, retail and new technologies. For several years, she has been successfully implementing and scaling the culture of innovation and service design at ING. Author of the development program for service designers at ING, which was completed by over 40 people throughout the company. He likes to experiment and combine various approaches, such as design thinking, lean startup, futures thinking or the Google Design Sprint formula, to accelerate the process of designing and implementing services, and to base decisions on data (he likes to work with data science). He is guided by the principle: be curious, talk to people, connect the dots and remember about business.

Socjomania

Martyna Tarnawska

The digital world & new technologies enthusiast, consultant, project manager, trainer, service design facilitator.

Over +1000 hours of practice in conducting workshops and trainings about service design, design thinking, customer experience,  digital marketing, digital trends and  content marketing. High skills in public speaking, storytelling and design presentation for multiple types of audience (top-management, regular employees, students). Focused on change management, data-driven approach and understanding model business to improve all operations inside.

I’ve got +5 years of experience in long-term consulting for clients from various industries (FMCG, fashion&beauty, IT, education and more). I’ve worked with such brands as Amway GBS, GDS EY, Storck, TESCO, Kupiec, Canpack, Carrefour, Lafarge, DHL, HPE, Orange, T-Mobile, Ringier Axel Springer Polska or Oriflame. I’ve specialized in the creation of digital marketing strategies, communication audits and customer experience mapping processes.

An alumni of the MA Digital Management program (Hyper Island, London). Lecturer at the SWPS University in Warsaw, Jagiellonian University, AGH University of Science and Technology, Collegium da Vinci in Poznań, Tischner European University (subjects: digital marketing, digital trends, design thinking, social media, employer branding, user generated content). Also I’m certificated facilitator after KAOSPILOT’s masterclass The art and craft of facilitating learning spaces.

Mars Corporation

Bill Nesnidal

Bill Nesnidal is a Global User Centricity Senior Manager at Mars Corporation where he uses design thinking to foster strategic initiatives across the global business. Prior to Mars, Bill spent 8 years in the National Collegiate Athletics Association doing legal and fundraising work. Outside of the office, Bill lives in Chicago and has a passion for traveling, photography and crossfit.

Allegro

Barbara Kolber-Bugajska

Senior UX Researcher Allegro –  she’s responsible for researching the experiences of foreign sellers. She has carried out UX research for the e-commerce, healthcare, telecommunications, financial, IoT and FMCG industries. She shares her experience at UX conferences, as part of mentoring programs and as a lecturer at the Jagiellonian University and AGH. In work, she combines various approaches and research methods to provide valuable product and business conclusions.

Allegro

Katarzyna Szklarz

UX researcher, cognitive scientist. At Allegro, she studies the experiences of sellers. A fan of combining declarative and analytical data and inferring from various sources. Concept author and co-organizer of the UX Research Confetti conference. He willingly shares his experience at conferences (including UX Poland) and as part of mentoring programs.

Cogision+ Sp. z o.o.

Filip Makowiecki

His professional mission is to search for the most obvious solutions to the most unclear problems. As a designer, design strategist and moderator of #designthinking, he searched projects for 4 of the 5 largest banks in Poland, for the largest insurer in the country and for companies from industries as diverse as publishing, retail, pharma and education. He likes it best when the effects of his work live in the physical world – such as architectural projects from “Take the space” for Lafarge or the Delipop service for RRobotics.

He adheres to pragmatic methodological eclecticism – in design he started with participatory design, but he freely reaches for the elements of #servicedesign, #businessdesign, behavioral economics, and recently also #systemsthinking. Occasionally, he conducts Design Thinking moderator courses and teaches UX / CX subjects at universities. After hours, she translates books for young people, designs city games and escape rooms, and learns to chillax from the adopted Spacja dog.

Objectivity Sp. z o.o.

Krzysztof Ożóg

Service designer with a flair for challenging the status quo. Joined the software house after working in a design studio to be present and have an impact on the implementation phase of the solutions he designs. Believes in co-creating value by exploiting tensions between different roles in projects.

Privately a nerd, coffee lover and Aikido practitioner but most of all the Dad.

Topic: Whatever you do, stop!

It doesn’t matter what stage of the project you’re at now – stop and see if you’re going in the right direction.

Developing new products requires the ability to operate under high levels of uncertainty. We simply cannot wait until we have gathered all the necessary knowledge – business does not wait! That’s why all actions count! However, there is a risk in working on too many assumptions, and then:

– you might be working on the wrong problem

– you might be using the wrong data

– you might focus on the stakeholder perspective and (completely) ignore the users (we know you didn’t do this on purpose)

– you might end up with false hopes for the success of the project

We’ll talk about when it’s worth stopping, how to do it, what tools you can use and what value it will give to your project, team and business. We’ll probably admit to some mistakes also.

If you are wondering if you should stop in your project – you should have done it 3 steps ago 🙂

Objectivity Sp. z o.o.

Joanna Grzelak

Service Designer, that crossed over from UX Researcher. Users will always be my focus – be it external end-users or internal users. I tend to challenge assumptions and push for data before making decisions – be it in the project or life. I believe best solutions are found at cross section of all perspectives, and to get there, deep-dive in research and co-creation is needed.

After work an introvert with love for tea and cats.

Topic: Whatever you do, stop!

It doesn’t matter what stage of the project you’re at now – stop and see if you’re going in the right direction.

Developing new products requires the ability to operate under high levels of uncertainty. We simply cannot wait until we have gathered all the necessary knowledge – business does not wait! That’s why all actions count! However, there is a risk in working on too many assumptions, and then:

– you might be working on the wrong problem

– you might be using the wrong data

– you might focus on the stakeholder perspective and (completely) ignore the users (we know you didn’t do this on purpose)

– you might end up with false hopes for the success of the project

We’ll talk about when it’s worth stopping, how to do it, what tools you can use and what value it will give to your project, team and business. We’ll probably admit to some mistakes also.

If you are wondering if you should stop in your project – you should have done it 3 steps ago 🙂

Santander Bank Polska

Magda Kołba-Górna

Magda Kołba-Górna – Ethnologist and service designer. As EX Service Design Lead at Santander Bank Polska, she’s responsible for the strategy of designing employee experiences and facilitating this process so that it follows the HCD approach. Her mission is to make the Employee’s Voice listened to and heard at every stage of projects aimed at improving Employee Experience. Promoter of qualitative research in the corporate context, tutor, fan of people and relationships.

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